Pandora Ad and Banner Ads
These three ads ran on Pandora and various websites, including Projo.com. All three ads generated click-through rates that were well above industry standards.
In the first Pandora ad, we’re targeting uninsured people during our open enrollment period, which is the only time a consumer can buy health insurance with no questions asked.
The second ad promotes a special health plan for people with “pre-existing conditions.” We partnered with the federal government on this coverage. It was part of Obamacare.
In the third ad, we’re targeting people without health insurance, reminding them that they’re taking a huge risk by going uninsured.
Role Lead copywriter
For Blue Cross of Rhode Island